Engaging leadership – Employer Branding

Employer branding is about many different things. Today, providing a high salary does not guarantee that a company gets the right employees, or employees who really contribute to the success of the organisation. Attracting competent employees is about ensuring overall wellbeing, well-functioning internal communications, and a reliable and inspiring corporate culture.
Do the best employees work with you, or with your competitor?

This lecture places a great deal of focus on how to create involvement. ‘Giving orders’ works poorly if one wants one’s co-workers to be involved in the organisational big picture; it is crucial to make them want to be involved. But how does one actually create involvement and a desire to do a good job?

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